Infographics 

It is no more a question whether to use them – you know you must as visual dominance of social media makes us all crave illustrative materials. The question now is how to use infographics in the cleverest and most impactful way. Here are some suggestions how you might strengthen your external communication with infographics:

  • Your product benefits are weaker in advertising materials then in educational context. If you give your consumers knowledge and hints – they give you back trust and you both win. Infographics are ideal for benefits, educational product introduction and awareness raising.

  • You need to attract more media attention – well you may find it useful that our research shows that press-releases with visuals (illustrations and infographics) generate 7 to 15 times more coverage. Let’s not forget media need engaging content too and if you do it professionally – you are actually helping them which will be appreciated.

  • Social media demand visuals – take it or leave it. 90% of the information our brains perceive is visual and that happens in 1/10 of a second much faster compared to text.

  • Government relations – when you illustrate a potential threat or issue the image might go viral much faster than a press release. That is why infographics work so well in convincing other parties to cooperate. An infographic does say thousand words and often the need to argue is eliminated.

  • SEO is another important reason to use infographics – people search by images more and more and useful pictures help you rank higher. A good press release with a strong infographic may flood the search results with your images in your region and that we all know supports sales massively.

  • Posters, outdoor materials and walls are some of the channels that display infographics and can help quickly raise awareness on an important issue.

Now that you have won the hearts and mind of your external audience – let’s see how infographics may help you communicate better internally:

  • Any administrative document that is usually mainly read by its author (sad but true) can be turned into much more exciting and memorable piece of visual information – procedures, safety instructions, regulations,

  • Convincing – why should I bother doing this or that is achieved much easier through visual stimuli.

  • Reporting – if you want to demonstrate trends, results, changes – hardly a better way than an infographic. And it better says more than the usual Excel charts as these are closer related to text by users than to illustrations.

Now that you know how you can use infographics to boost your communication effectiveness the question is how to create them better and faster. We can help with that – let’s discuss.

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