Employer Branding
Did you know that 4 out of 5 job announcements today are visual and illustrate the text somehow? Being visually impactful is one of the ways companies use to win the attention war. Whether a good job announcement is enough to make the right impression about your employer brand is another story. But you know the answer, don’t you?
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Brand story-telling is equally applicable and important to your image as an employer as it is to your products and services. 80% of workforce leaders agree that a strong employer brand has a significant impact on their ability to hire a great workforce as per Randstad 2018 report. The same report points out that employers with a positive brand get twice as many applications as companies with negative brands, and they spend less money on employees. In the time of global nomads and remote working – good professionals choose to work for cultures, not corporations. That is why the perception of you as an employer is of paramount importance.
We can help you create that aura and sustain it externally but let’s face it – great employer branding starts deep from within. That is why companies hire us to work on their internal documents and procedures first. We design efficient and human-centered – codes of conduct, safety instructions, new employee manuals, internal procedures, dress codes, trainings, promotion guidelines, and many others. These documents are the glue of company culture. We can help you convey your believes and company character through these administrative documents that can otherwise become boring and burdensome.
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Let’s discuss and use these opportunities to captivate your employees' attention and win their trust – it can be fun!