What’s the fuss about motiongraphics? Well, let’s see – for a starter Google ranks pages with video content 58 times higher than pages with only static content.
Motographics are a great way to explain a product or a software. They are used a lot for instruction videos, how-to videos and process explanations. Education is another wide area exploiting motiongraphics as a new way to engage its audience. Legislation changes, social causes, raising awareness – instead of organizing arguments in long texts – a two-minute video will much faster and more convincingly bring people on board of your idea. European Commission, World Economic Forum, United Nations, Worth Health Organization and NGOs all over the world are among those using motiongraphic videos to educate about an issue or to raise awareness about a problem.
Motiongraphics make a great corporate presentation too – inspiring and informative to external audiences at conferences, as sales presentations, used for consumer introduction etc. And before questioning the investment in the creation of a motiongraphic video you should consider that the average life-span of such instrument is between 1 to 3 years. This multiple use secures the high return on investment for motiongprahics. They are suitable for multi-channel usage – on corporate web-site and blog, for media events, on partners’ web-sites, for TV and cinema (if the quality is good enough – we guarantee that to our clients), at events – conferences, fairs, open days, sales presentations, on the company YouTube channel and many others.
Motiongraphics are also extensively used internally. HR departments hire us to turn their code of conducts into fun and memorable videos. Same applies to new employees’ induction and trainings. It is much chapter and way more efficient to use motiongraphics for this reoccurring occasions then to invest valuable people time into a repetitive process – paper documents on the other hand are almost out of the question these days especially if the latter are not visualized properly.